A social feed for personal websites. Claim your domain, post the pages you're proud of as "highlights", and let people like, save and talk about them. Every card links out to the real site — the app is the layer of attention that personal sites never had.
Try the app ↓Everyone has a personal site. Almost no one visits them.
The same prototype renders both. On the web, a left sidebar and wide two-column cards make Sitescape a place to read and discover — where you land from a shared link. On the phone, bottom tabs and a single column make it the place you check comments, post a highlight and sign a guestbook. Resize the full-screen prototype across 900px to watch it switch.
Thirty real personal sites were collected as seed data: PMs, engineers, designers, students. Their pages range from a Notion workspace with a custom domain to a portfolio that opens as a chat window. The pattern: enormous care, almost no audience. Traffic arrives from one link in a bio, and leaves.
Real personal sites seeded into the prototype — Webflow, Framer, Squarespace, Notion, GitHub Pages, Astro, vanilla HTML.
Sitescape seed set · 2026Every page fits one of six sections — Blog, Project, Portfolio, Resume, About, Playground. That taxonomy became the feed's filter.
Card sort of the seed setMost sites are reached from a single bio link. There is no place where personal sites are browsed the way products are on Product Hunt or shots on Dribbble.
ObservationComments, likes or guestbooks on the typical personal site. Feedback happens — but in DMs, where it disappears.
Observation| Product | Object | Who posts | Gap |
|---|---|---|---|
| Dribbble | A shot | Designers | Images, not pages; the site behind the shot is invisible |
| Product Hunt | A launch | Makers | One day of attention, then the archive; not for people |
| Read.cv / Bento | A profile | Everyone | Replaces your site with theirs — you don't get to keep your domain |
| Are.na / Pinterest | A saved link | Curators | Collecting others' work; no identity for the maker |
| Sitescape | A page on your own domain | Site owners | — |
Positioning. Not a website builder and not a portfolio host. Sitescape sits on top of the site you already have: you can only post pages from a domain you've verified, and every card is an outbound link.
What we watch. Outbound clicks per highlight, and the share of highlights that receive a comment within a week. Both are shown to the owner on a stats page — the app's value is measurable by the traffic it sends away.
A highlight is one page on your site with a screenshot cover, a section tag, a tech stack and a one-line note in your voice. The feed shows highlights; tapping one opens the real page. Attention flows out, comments flow back.
Paste your URL. The app fetches title, favicon and a homepage screenshot; you pick role tags.
OnboardingPaste a page on your domain. Choose the section, write the note, tag the stack.
New highlightFor You / Following feed, filterable by role. Every card links out.
FeedLike, save to a collection, comment. Owners can pin a comment.
Highlight detailA profile shows highlights, a guestbook, and the domain itself as the header.
ProfileOwners see views, likes and outbound clicks per highlight — and reply from one inbox.
Stats · InboxThree objects carry the product. Identity is the domain, not a username; content is a page you already made; conversation lives on the page and in the owner's guestbook.
One verified domain per person. Role tags (PM, SWE, Designer, Student…) make the feed filterable without a follow graph.
URL + section tag + note + tech stack + cover. The cover is generated from the page kind — article, gallery, app — so the feed stays typographic even before screenshots load.
Threaded, pinnable, and mirrored into one inbox for the owner. Guestbook comments live on the profile, highlight comments on the page.
Scroll the feed, filter by role, open a highlight, like it, save it to a collection, leave a comment. Visit a profile and sign the guestbook. Open "New highlight" to post a page. This phone runs the app version; the website version is in the browser frame above and full screen via the button.
Open full screen →Broadsheet design system: a serif for headings, halftone covers tinted per person, whitespace instead of dividers. Cards are deliberately quiet so the sites themselves are the colour.
Stats show views, likes and outbound clicks per highlight. Outbound clicks come first: the app succeeds when it sends people to your site. Onboarding is two steps — paste a URL, confirm the fetched title and screenshot — because the site already exists.
Generated placeholder covers keyed to page kind (article / gallery / app) with three tints, so a feed of thirty strangers still reads as one publication.
One prototype, two layouts: bottom tabs on the phone, a left sidebar and wider cards on desktop.
Thirty seeded sites, one verified domain each, every card an exit. The product is measured by the traffic it gives away.
— 2026 · Zhang Yichi